Business Marketing: Using Keyword Clustering for SEO
Here at Big Golden Pineapple, we use SEO as a key marketing strategy across all of our businesses. If you’re unfamiliar with SEO, which stands for Search Engine Optimization, you may question whether it’s a useful thing to invest your time in. The simple answer is yes – making your website rank higher in search engine results will almost certainly lead to more business and increase your revenue.
So what do we mean by keyword clustering, and how can this be used for SEO? Keyword clustering is a tactic that can make your content rank better, as well as make your marketing campaigns a little bit easier. It’s also worth noting that keyword clustering tends to yield long term results in addition to short term ones, and is very simple to implement.
With these benefits in mind, you might be wondering what the downside of keyword clustering is, as most strategies have some limitations! With keyword clustering, the issue people generally have is how long the initial setup takes. This can be a very time consuming process, especially if you’re new to keyword based marketing. But the payoff is sure to be worth it, as you’ll see results for years to come.
To help you get started, we’ve looked at keyword clustering and SEO in more detail below:
What is Keyword Clustering?
Keyword clustering is something you should put in place before executing your primary content strategies. It can be compared to meal preparation – before you start cooking, you’ll need to plan the meal, buy any missing ingredients, as well as peel and chop the vegetables. If you were to miss out the planning stage, you might not end up cooking what you intended to originally.
When it comes to what keyword clustering actually means, it’s basically what it sounds like – you cluster a number of keywords together when you’re researching for, and then creating, content. This means that when you’re creating a blog or article, you don’t need to do a separate one for each keyword. People also use the term keyword clustering to refer to the general planning of the keywords you’ll be focusing on in the coming months.
Benefits of Keyword Clustering
There are a wide range of advantages to using the keyword clustering method. Some may argue that the main benefit is the level of future gains you’ll see. You’re essentially laying down a solid foundation for the future, and will be able to easily determine the path you need to take moving forward. These long term plans additionally mean that keyword clustering has a lot of scalability.
Another benefit of keyword clustering is that your website will hopefully be seen by more people, as you should start ranking higher in search results. Through SEO, which includes keyword clustering, you can make your web pages more relevant, and therefore appear higher in online searches. This in turn should make your copy more useful for the consumer, as you’ll have a more thorough understanding of keyword intent.
You may be surprised to learn that keyword clustering can furthermore help your organisation be more productive, as everyone will be working towards the same goals. You’ll have mapped out a plan for at least the next few months, which everyone will have access to, and can refer back to when needed.
Using Keyword Clustering for SEO
After looking at the main benefits of keyword clustering, it’s good to consider the ways in which you can implement this strategy in your marketing plan. There are three main opportunities when it comes to keyword clustering, which we’ve outlined in more detail below:
1. Make Your SEO Strategy More Streamlined
Although keyword clustering can mean you spend more time on keyword research, this method should result in a much stronger marketing strategy for your business, and will save you time in the long run. It allows you to create a clear plan of action, and as clustering is scalable, you can continually find new topics to write about and create content for.
2. Combine Clustering With SERP Analysis
Looking at SERP, which stands for Search Engine Results Pages, can be useful when it comes to what sort of pages rank for your keywords. For instance, if most of the top pages that rank for a keyword are articles, this is probably the best type of page you should be creating too. Once you’ve determined this, you can also use SERP analysis to get ideas for content to feature on your pages, such as embedded videos, infographics and images.
3. Find New Opportunities With Keyword Clustering
You can use keyword clustering to discover opportunities for content creation. Look at featured snippets, and ‘people also ask’ (PAA) questions, so that you can provide the answers people are looking for. It’s also good practice to match the language of your audience here, so if lots of people are using particular phrases in their searches, you should use those too.